Hook + Demo video maker

Make the hook and the proof belong together.

Pair a short attention clip with your product screen recording, then tune the copy, timing, and handoff in one vertical video workflow.

Read the hook guide
Real hook clipsYour MP4 demoEditable handoff
Since when do we have to do pushups to get on Instagram? 😩

Two-part story

Hook earns attention. Demo proves it.

Three reaction hooks

Make the reaction demand the reveal.

A strong Hook + Demo opening feels like a real reaction to something the creator just discovered. It makes the next shot necessary, then lets the demo or receipt close the loop.

Generate a hook from your demo
Hook
Creator reacting in disbelief at the gym
Demo
Unscroll app requiring a quick workout before scrolling

Curiosity reaction

Question the new normal

Since when do we have to do pushups to get on Instagram? 😩

The reaction makes the new rule sound unbelievable and leaves one obvious question: is that real? The screen recording answers it immediately.

Hook
Creator giving a shocked reaction to a discovery
Demo
Unscroll app requiring a quick workout before scrolling

No-way discovery

Turn a discovery into drama

No way I found out my brother has to do pushups to scroll...

“No way” gives the clip a real reaction while the brother detail makes it feel overheard rather than written like an ad. The demo reveals what she found.

Hook
Creator looking down at her phone in disbelief
Demo
Phone message that explains the creator reaction

Relationship reveal

React to the receipt

No way my boyfriend is this clingy...

The relationship detail raises the stakes without explaining the moment. Her phone-first reaction hands the story directly to the message reveal.

The editor

Control the first seconds and the product payoff.

Select the opening clip, bring in one focused screen recording, then refine the overlay and transition instead of rebuilding a timeline from scratch.

Hook + Demo editor

Tune the promise and the handoff

9:16 preview
Hook clip

Creator camera moment

Demo clip

Product recording · 12.4s

Audio

Volume · swap · mute

No way I found out my brother has to do pushups to scroll...
15.4s

Hook text

No way I found out my brother has to do pushups to scroll...

Viral style

OutlinePillBar
Hook duration2.4s
TextSizeAlign

Choose a hook

Browse real vertical clips by topic, mood, activity, or setting.

Add the demo

Select from the Media Library or upload one focused MP4 recording.

Tune the message

Rewrite, position, size, align, and style the hook overlay.

Polish the handoff

Trim both clips, set the hook length, and balance the audio.

Output and limits

A real video workflow, with clear boundaries.

Viraal saves the editable project in your Library. Browser MP4 rendering depends on supported media and a recent Chrome or Edge browser.

Vertical dual-clip project

The hook runs first, followed by the selected product recording on a 9:16 canvas.

Durable editable draft

Hook, demo, trims, overlays, audio, and timeline state return with the saved project.

Browser MP4 export

Recent Chrome or Edge can render compatible, ready media through WebCodecs.

Known limits

MP4 uploads: 60 seconds and 100 MB. Export composition soft cap: about 64 seconds.

Practical details

Before you build.

Planning paid creator-style creative? Use the UGC ads brief and review checklist. Need plan limits and monthly allowances? See pricing.

What is a Hook + Demo video?

It is a vertical video with two clear parts: a short opening clip and message that earn attention, followed by a product screen recording that demonstrates the promised action.

Which product recordings can I upload?

The Media Library accepts MP4 product recordings up to 60 seconds and 100 MB. Portrait recordings work best for the 9:16 canvas.

What can I edit in Viraal?

You can choose the hook clip, select or upload the demo, rewrite and reposition text, change the viral text style, alignment, size and outline, trim clips, set a 0.5 to 3 second hook duration, and adjust or swap audio.

Can I export the result as an MP4?

Viraal can render a Hook + Demo MP4 in recent Chrome and Edge using browser WebCodecs when the selected media is ready and compatible. Safari and Firefox export are not supported, and a recording that is still processing must finish before export.

How long can the finished video be?

The browser export path has a soft composition cap of about 64 seconds. Keeping the hook short and the product recording focused also makes the handoff easier to understand.

Your next video

Write the promise. Then show the product delivering it.